Story Caravan · Brand, website and launch
Turning one children’s book into a world that could travel.
A brand and launch platform designed to connect a UAE-inspired story with young readers, families and schools.
The context
The Gingerbread Camel began with a joyful premise and a strong sense of place. The opportunity was bigger than launching a single title: it was to create a recognisable home for stories that help children discover home and explore the world.
Objective
Introduce the first book with warmth and clarity, while creating enough of a brand world to support future titles, classroom use, school visits and a growing community around the stories.
Scope
- Brand positioning and the line “Discover Home. Explore the World.”
- Identity and visual language
- Website strategy, structure, copy and build
- Messaging and social content pillars
- Resources for teachers and families
- School-visit journey and QR-led experiences
- Launch foundations and reusable templates
Result
A live brand platform that joins the book, digital resources and in-person experiences into one coherent world. Families and educators have a clear place to discover the story, while the creator has a practical foundation for launches, visits and future books.
In Amy’s words
Sara was recommended to me when I was setting up my own business, Story Caravan- a process that initially felt extremely daunting. From the very beginning, she was an incredible source of support. Her patient and calm approach made the whole experience feel much more manageable, particularly when I wasn’t always able to meet my own deadlines!
Sara is extremely knowledgeable and has a real talent for helping businesses work efficiently. She recommended practical techniques and platforms that complemented one another and suited the needs of my brand.
Sara created a beautiful branding package for Story Caravan and, once it was approved, used it to develop my website, social media templates and downloadable educational resources. Since introducing the new branding, my social media following has doubled, and I have received so many lovely compliments about the changes. Throughout the process, Sara was always honest and realistic when quality-checking anything before it was shared publicly, which gave me complete confidence in her work.
I would wholeheartedly recommend Sara and Nudge to anyone looking for knowledgeable, patient and genuinely supportive marketing expertise. I will definitely be reaching out to Sara again as Story Caravan continues to grow.
Story Caravan
Step inside Story Caravan.
Visit the website