Story Caravan · Brand, website and launch
Turning one children’s book into a world that could travel.
A brand and launch platform designed to connect a UAE-inspired story with young readers, families and schools.
The context
The Gingerbread Camel began with a joyful premise and a strong sense of place. The opportunity was bigger than launching a single title: it was to create a recognisable home for stories that help children discover home and explore the world.
Objective
Introduce the first book with warmth and clarity, while creating enough of a brand world to support future titles, classroom use, school visits and a growing community around the stories.
Scope
- Brand positioning and the line “Discover Home. Explore the World.”
- Identity and visual language
- Website strategy, structure, copy and build
- Messaging and social content pillars
- Resources for teachers and families
- School-visit journey and QR-led experiences
- Launch foundations and reusable templates
Result
A live brand platform that joins the book, digital resources and in-person experiences into one coherent world. Families and educators have a clear place to discover the story, while the creator has a practical foundation for launches, visits and future books.
Step inside Story Caravan.
Visit the website