About Sara
I like a big idea. I like it even more when it works.
I’m Sara Mohsen—an Italian strategist shaped by more than 15 years in the rooms where brands, commercial realities and customer expectations meet.
I have always worked close to the consequences.
My career began across agency and consumer-brand environments, then moved into the pace and complexity of Dubai hospitality.
I joined Bla Bla Dubai at pre-opening and headed its marketing department for five years. The work crossed brand, digital platforms, PR, partnerships, live entertainment, guest experience and the daily reality of a venue built to welcome up to 3,000 people.
I founded The Nudge Co. in 2026 to bring that breadth to founders and leadership teams across industries. My job is to listen closely, find the decisions hiding beneath the activity and turn them into a direction people can act on.
I’m interested in AI for the same reason I’m interested in any marketing tool: because of what it can improve. I use it to make teams faster and more capable, while keeping taste, context and judgment distinctly human.
How I work
Listen before fixing
The useful brief is often underneath the one we start with.
Join the dots
Brand, operations, commercial goals and customer experience are never separate for long.
Stay for the doing
Good thinking earns its keep when the team can put it to work.
